welcome to antisocial media
can email be a truly social medium?
I’ve long suspected e-mail could be more truly ‘social’ than it is.
And I’m not the only one.
While I admire what many have done on this medium in the past few years — email newsletters are now my favorite way to consume news, and by far the highest value method for doing that, for my time — I have often wondered if it’s possible to go beyond the parasocial relationships they create.
Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms. Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them.
There are many reasons to attempt to turn email — an open standard which no one controls — into an alternative to the social mediums owned by tech giants, and I won’t belabor them here.
So, let’s begin.